Bengaluru: Xoxoday, a global rewards, incentives, and loyalty technology company, has raised a Series C funding round backed by its existing investors, Apis Partners and 57 Stars.
The fundraise marks a significant milestone as Xoxoday accelerates its next phase of global expansion and platform-led growth across key international markets.
The Series C funding follows Xoxoday’s strong performance during 2024–25, further reinforcing its position as a full-stack Rewards, Incentives, and Loyalty technology platform.
The company offers comprehensive solutions spanning customer loyalty programmes, sales and channel incentives, employee recognition, and benefits management for enterprises worldwide.
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Xoxoday Strengthens Its Position as a Global Rewards and Loyalty Platform
The company currently serves more than 5,000 enterprise customers and engages over 60 million users globally. With nine offices across North America, India, Asia-Pacific, and EMEA regions, the company supports a rewards catalogue covering over 100 countries.
Its platform processes nearly 250,000 transactions daily and has enabled a cumulative gross merchandise value (GMV) of approximately USD 1 billion.
The company has maintained profitable growth and plans to scale multi-fold over the next two to three years through organic expansion and relevant acquisitions within the rewards, incentives, and loyalty ecosystem.
Looking ahead, the company is also preparing for a potential initial public offering (IPO) in late 2027 or early 2028, subject to market conditions.
As part of its growth strategy, the company is expanding its global footprint by adding distribution partners, resellers, technology integration partners, rewards fulfilment partners, and other strategic alliances.
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The company views rewards, incentives, benefits, and loyalty solutions as a strategic engine for enterprise revenue growth. To support this expansion, Xoxoday is also hiring across multiple functions globally.
Commenting on the fundraise, Sumit Khandelwal, CEO of Xoxoday, said the Series C round reflects strong investor confidence in the company’s long-term vision.
He highlighted the company’s profitable foundation, strong enterprise adoption, and integrated platform as key enablers for scaling globally and building a long-term institution in the rewards and loyalty sector.
Nicholas Smalle, Partner at Apis Partners, said Xoxoday’s consistent execution, capital efficiency, and focus on enterprise-grade solutions position it well for long-term value creation.
He added that the Series C investment supports the company’s ambition to build a global leader in rewards, incentives, and loyalty technology.
